Engage your audience
wherever they are, whatever they’re doing
We work with clients to deliver performance-based paid social campaigns, specializing in Facebook. Facebook ads is a great fit for many businesses because of the huge user base and granular targeting options available.
Core audience targeting is the starting point for new campaigns, including interests (made up of interests, hobbies and Pages users like on Facebook) and behaviors (based on purchasing behavior, device usage and other activities). These are effective at driving users into the top of your sales funnel and initially considering your product or service.
However it’s important not to rely on these core audiences too much as part of a well-rounded marketing strategy.
The next step is installing the Facebook pixel which unlocks additional targeting options like retargeting users that have visited certain pages of your website. We work with clients to set up a sequential series of ads, which potential customers are shown one after the other.
This approach allows you to best position your product or service in the minds of potential customers, during these all-important early interactions with your brand.
Search engine marketing is the placement of ads on search engines like Google and Bing, targeted to users searching for keywords related to your business. Search engine marketing is also commonly known as SEM, pay-per-click (PPC) or paid search.
Because you are only ever charged when someone clicks on one of your ads, it is one of the most cost-efficient online marketing channels available.
SEM is suited to a variety of marketing objectives including brand awareness, sales or leads.
Here are two elements of a successful Adwords or Bing Ads strategy:
- Focus on the keywords most relevant to your business that also show an intent to purchase a product or service just like yours.
- Your ads should describe your offering as accurately as possible with a clear call to action
This approach ensures you are always receiving pre-qualified visitors to your website who are more likely to be interested in what you have to offer.
Are you describing your offering using the best keywords in the right places?
Do you have sufficient content in place on your website to convert would-be customers?
Before you start investing advertising dollars your current search engine optimization efforts should be reviewed. A well-rounded marketing strategy should include SEO-specific keyword research, on-page recommendations and a content strategy.
Don’t miss out on being included in the organic (or unpaid) search results on Google and the other major search engines.
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