Our mission is to help level the online playing field
for businesses of all sizes

What’s your strategy for getting more leads or sales through your website each month?

Whether you have a new idea you’re ready to light a fire under or an established business, I can work with you to take your digital marketing strategy to the next level.

HERE’S WHAT PREVIOUS CLIENTS ARE SAYING
“I would recommend his services to anyone looking for a PPC expert. Technically, Dan is definitely the guy, not only on paid search but also on display advertising and SEO.”
– Head of Paid Media, iProspect Canada

“He has provided great consulting expertise to our clients in many industries and holds himself to high standards.”
– General Manager, FIRST Digital

My approach is to get to know your business and industry. Where are you now and where do you need to be?

Here’s an example of how I can create and run a digital marketing strategy from start to finish (of course I also work with clients on each of these individually):

✓ Competitor analysis: what insights can be gained from the online activities of your key competitors? For many industries a competitive intelligence report is a great place to start
✓ Web analytics and conversion tracking: simply put you need to be measuring any user actions on your site of value AND decide on a few specific goals you want to work towards
✓ SEO: Are you describing your offering using all of the best keywords in the right places? Do you have sufficient content in place on your site to convert would-be customers? Before you start investing advertising dollars your current search engine optimization efforts should be reviewed. Don’t miss out on being included in the organic (or ‘unpaid’) search results on Google and the other major search engines.
✓ Social media marketing: Facebook ads is a great fit for many businesses because of the huge user base and granular targeting options available. Let’s identify and target your most profitable customers
✓ Search engine marketing: Adwords is still one of the most effective ways to get your message in front of users based on their search intent (or keywords they search on). There’s a reason why SEM is still a mainstay on many marketing plans.
✓ Comprehensive reporting: using your web analytics data and conversion tracking to communicate insights to drive continuous improvement

If you’re still reading and nodding along it’s time we had a conversation.

Feel free to reach out by dropping me a note on the Contact Us page or the form at the bottom of this page.